Car Sales Loyalty Programme
Sales Cycle Management the UK car sales loyalty training programme. Sales Cycle Management is a programme designed to help your car sales team to:
(1) Sell more cars today.
(2) Maximise profitably.
(3) Increase finance penetration.
(4) Help your customers to choose the right finance package.
(5) Build customer loyalty for the future.
Most car buyers have two common traits, firstly most people will pay for a car using some method of financing and secondly many will trade their car for a new or newer one within two or three years.
The problems arise because car buyers like the idea of buying a new car but making a low payment. The tendency has been to extend the finance term, today many customers in the UK are financing their cars for four or five years and some even longer. In the States and Australia it is possible to finance cars for much longer periods, as long as ten years!
Help Your Customers To Avoid Negative Equity
Even financing cars for four or five years can cause the customer to be caught in the “negative equity” trap. Not only is this bad for the customer but it also has a bad effect on customer loyalty.
Often forcing buyers to keep their cars longer than they ideally would like. And because they blame the dealer for the negative equity, customers often feel dissatisfied and take their repeat business elsewhere, often changing brands in the process.
Sales Cycle Management is a programme that will help your team to maximise sales and profits today, and create loyal customers for the future. It is a car sales training programme for car sales managers car salespeople and sales controllers. The ultimate UK automotive CRM and sales renewal programme for the automotive industry.
So, if your are happy with your teams selling performance and you are looking to step them up to the next level with this advanced selling programme, contact us for more details