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Car Sales Training Programmes

"What I liked best about the Successful Automotive Selling sales training is the style.

I found it engaging. All very simple, practical and easy to put into action. I am amazed how much I learned, but the best part was the personal follow up.

It puts you on the spot a bit but it helps you to make the changes. I am definitely selling more cars since the training".

Salesperson family run car dealership.

Building Confidence

Some people say the lack of confidence is the cause of many a lost sale. In life setbacks can drain a person’s confidence and this is especially true when it comes to selling cars.

Selling and buying a car can become a complex transaction and because of this the success ratio can vary widely between different car salespeople. But if we say for example the closing ratio for car salespeople can vary from 10% to 30%.

Thumbs up image sales training building confidence Alan Taylor & Associates

This means even the best have a 70% rejection rate this can have an eroding effect not only on confidence but also enthusiasm.

A robust approach to selling such as using a detailed sales process helps but it is not enough for most people. Regular high-quality sales coaching is the answer.

All of our sales development programmes include continuing sales coach ensuring you get the results you want.

For details about how our continuing sales coaching can have a positive impact on your sales and profits contact us or call 01522 523906.

 

Car Sales Induction Training

Professional Selling Solutions is a UK car sales training programme to prepare new starters in our industry to become professional car salespeople. It teaches the basic skills necessary to become a successful car salesperson. How to turn people into car selling automotive retail professionals?

The automotive retail environment is a fast-moving, demanding and competitive environment for people to make the transition from the “person’ to the “salesperson”. People come into the automotive industry from all walks of life. Some are successful, but unfortunately, many are not. This costs you and the industry money, thousands of pounds yearly, in recruitment costs, lost sales, low profits and, perhaps more significantly - customer dissatisfaction.

You might ask 'Why is it that most fail eventually?' Well, to put it simply - most people never make a successful transition from the “person” to the “salesperson”. By that I mean they never make a conscious decision to develop the characteristics and skills necessary to make a living from selling. And even less learn how to apply lesson learnt to the uniquely challenging, demanding and competitive automotive sales industry and become good car salespeople.

Experience shows that most people would do much better, and become consistently more productive, with specialist guidance. But the reality is, with so much to teach new employees, many car dealers do not have the time. And even less have the expertise to do more than gloss over rudiments.

Professional Selling Solutions

Now there is a unique product available to help car dealers and newcomers to make a positive start in their sales career. ‘Professional Selling Solutions' is a comprehensive guide to help car salespeople develop the habits and skills necessary to become a top-flight sales professional. Most of our sales development programmes deal with specific issues about automotive selling, but Professional Selling Solutions is a programme to help turn the butcher, baker and candlestick maker into sales professionals.

This programme poses the challenge, 'make the transition', survive and thrive in the modern world of selling. This course, designed and written by Alan Taylor FInstSMM, well get your new starters up and running quickly.

Alan Taylor has enjoyed the unique opportunity of working with successful automotive retail teams across the UK for the last fifteen years. In the same period he also gained international experience working in the US, Australia, Germany, France and Belgium. He has interviewed and worked with hundreds of automotive retail professionals, car salespeople, car sales managers and dealer principals. He has witnessed and gained first-hand experience of the characteristics and actions of those who fail, those who survive, and more importantly, those who thrive in our business.

This experience allowed him to map out what it takes to become a consistently productive car salesperson. ‘Professional Selling Solutions' is a hard-hitting, and down-to-earth account of how to succeed in a tough selling environment. It gives a step-by-step, blow-by-blow account of how to develop a personalised, action-oriented development plan.

It begins with “make the decision to make the transition” - How to develop the right physiological approach to selling. Moving on to the power of persuasion and the power of influence, dealing with people and making sales happen, products and people and how to connect them, and finally overcoming the selling barriers. At each stage every candidate will create a personalised development plan, to help them to develop the habits and skills of the top performing salespeople.

This course is ideal as a foundation for new starters, or as an invigorating refresher for the experienced professional. For more information, contact us.